Alice and Edith are on a flight that will take them to the latter's wedding in Morocco to a wealthy Spanish man. It was a return to the black humor evident in her stellar Esquire debut and also featured a pair of sisters on the eve of one's wedding. The Effect of Living Backwards appeared finally in 2003 and marked a sharp turn in tone from The Mineral Palace. She had to rewrite some sections of it and decided to set it in the near-distant future in which characters make oblique reference to an earlier hijacking.
She had completed the story of two sisters trapped on a hijacked plane just weeks before the September 11, 2001, attacks on the United States. The publication of Heidi Julavits's second novel was delayed by a catastrophe of epic proportions. Worried about her listless new baby and haunted by a chance roadside encounter with a woman that Bena believes to be the female half of notorious bank robbers Bonnie and Clyde, the unhappy young wife channels her energies into restoring a long-shuttered tourist attraction in Pueblo, the Mineral Palace, that dated back to the town's mining heyday 50 years earlier. Its story centers around a young bride in the 1930s, Bena Jonssen, who moves to Pueblo, Colorado, with her physician husband, and Julavits based some of the tales on her own grandmother's real-life experience. Heidi Julavits's debut novel, The Mineral Palace, was published in 2000. Using a literary agent, Julavits sold a novel and the rights to a second one to Putnam for $500,000, which earned the newcomer her fair share of notoriety in literary circles for the generosity of the contract.
The story appeared in the April 1998 issue of Esquire and generated a great deal of buzz, which led to an offer from G. Friends from the Columbia writing program introduced her to Dave Eggers, who acquired Julavits' short story, Marry the One Who Gets There First, a comic account of a rivalry between two sisters that reaches a crescendo as one is about to be married at an Idaho resort. Heidi Julavits spent the next few years participating in writers' workshops to perfect her prose and waited tables at a Manhattan restaurant called Alison on Dominick in the late 1990s. Then she returned to the East Coast to enroll in the graduate writing program at Columbia University, which she finished in 1996. Back in the States, she settled in San Francisco and found a job as a copywriter for Esprit, the clothing company, in the early 1990s. After education, Heidi Julavits headed to Japan afterward, spending four months there before traveling around Asia.
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